Unit 46 Social Media Practice
Unit Learning Outcomes
LO1 Explain the key concepts and features of social media in different creative media practices.
LO2 Discuss the uses of social media and their impact on market and audience.
LO3 Develop a social media strategy for a creative media organization, based on client need, market and user research.
LO4 Present a social media plan for a creative media production organization.
Scenario and activity:
You are employed in an app development studio who are soon to launch their new product Mathematic-pics. This is an app designed to help students with equations and learning math.
There is also a budget to include potential freebies and giveaways to users that contribute to the campaign, such as free app licenses to give to friends.
Analytics process and evaluate decide on whether to progress further with the commission, the Mathematic-pics team would like you to present the following:
⦁ A social media proposal including:
⦁ Brand voice and values definition
⦁ Competitor analysis report – covering social media campaigns
⦁ Platform analysis
⦁ User group analysis
⦁ Channel specific short-term and/or long-term objectives
⦁ Content calendar
⦁ Content management strategy
⦁ Samples of tested content
⦁ ion strategy.
⦁ A final proposal presentation covering:
⦁ Outline of your social media strategy
⦁ Evaluation of strategy and overview of implementation’s
They strongly believe that there are excellent opportunities for social media marketing that could involve audience participation that would help the campaign become viral and extend its reach.
They would like to see a good level of humor to break the myth that mathematics is a serious and impenetrable subject. They are also interested in ideas that would enable the audience to see how valuable the app is in day-to-day life.
There is also a budget to include potential freebies and giveaways to users that contribute to the campaign, such as free app licenses to give to friends.
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