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SUPPLEMENTARY ASSESSMENT Specifications Purpose:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a research project mini-literature review and research design proposal.
It is explicitly designed as a SUPPLEMENTARY ASSESSMENT for students who qualify for a Supplementary Assessment and are duly notified thereof. You must complete and submit this INDIVIDUALLY.
Task
Your task is to prepare a report of 1800 words based on the following scenario:
Your CEO has requested you to ascertain whether or not she/he should expand the company by opening a new branch in the Australian city of Darwin. You are required to:
a. Your business currently operates in either retail or manufacturing. Ensure that you specify which and describe the industry.
b. Use the city you are currently based in (i.e. where your Holmes campus is) as being the current base from which your company wishes to expand.
c. Research relevant socio-economic facts about Darwin.
d. Explain the company and its brand positioning (this must be an existing brand, not a hypothetical one).
e. Clearly state the Research Problem.
f. Research relevant secondary data (at least 8 references, of which at least 5 must be academic journal articles. [In your reference list, ensure that you provide the details of each reference in
Harvard style, plus the URL of anything you accessed online, and the date on which you accessed it).
g. Decide what primary data will be needed and state how you would go about collecting it, i.e. the methodology design, in particular specify your sample frame of participants and the type of interviews you would use.
h. Add the complete questionnaire and state how you would analyse the data.
Assignment Structure should be as the following:
1. Official Holmes Cover Page
2. Introduction (a to e above) [approx. 450 words]
3. Research of literature review / secondary data ; f above [approx. 900 words]
4. Research design (what primary data is needed; how will it be collected, analysed, interpreted, g above) [approx. 450 words]
5. List of references [not part of the word count]
HI6008 Business Research SUPPLEMENTARY ASSESSMENT
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HI6008 SUPPLEMENTARY ASSESSMENT – Marking Rubric
Section
PASS* FAIL
Official Holmes Cover Sheet
Must be attached as front page of word document
1. Introduction (a to e)
(approx. 450 words)
2. Literature Review (f)
(approx. 900 words)
3. Research Design / Methodology (g)
(approx. 450 words)
List of References in correct format with all detail
(and URL where needed)
*All sections must earn a PASS in order to complete the unit.
Note: Inclusion of any work that is not entirely your own without accurately referencing the source constitutes plagiarism and will result in a FAIL and a recording of Academic Misconduct.
HI6008 Business Research SUPPLEMENTARY ASSESSMENT